Website Design Questionnaire

Use this questionnaire as a thought starter, it will encourage you to think carefully about what you want to achieve with your website and it will provide a focus for the subsequent development.

What is the primary purpose of the site?
What other secondary purposes have been identified?
What types of people will visit your site?
What information will they be looking?
How is this information going to be provided?
How many pages/products do you think you will require?
Do you know of any competitors websites?
How do you want to be different from these sites?
Are there any websites that you particularly like or dislike the look and feel of?
Have you got any existing documentation that you want included and if so is it available in electronic format?
When people visit your website what actions do you want them to take?
- Purchase a product or service
- Visit your premises
- Contact you via email/fax/phone
- Request more information
- Send information to you about themselves
- Comment on your product/services
What is your existing market and will it remain the same?
- Local - within 20 miles
- Regional - within 100 miles
- National
- Europe
- Global
In what way do you differ from your competitors
- Product
- Expertise
- Years in business
- Location
- Customer service
- Cost
Where do your customers usually obtain information about yourself?
- Trade press
- Newspapers National/Local
- Word of mouth/recommendations
- Radio/TV
- Internet